Have you ever landed on a website, felt confused or overwhelmed, and left? Did you find it hard to find what you were looking for as you started navigating the site or was the website not clear immediately to you what was being offered?

A nicely designed, visually appealing website that reflects your brand is important. This is the UI or User Interface Design part of your website which is how your website “looks” in visual design from colors to topography. Your website also needs to be designed in a way that feels easy and clear to navigate for each visitor. This is where UX Design also called User Experience Design comes in. UX design handles how the design of the website “feels” to the visitor when exploring your site.

Here are 5 ways good UX Design can turn visitors into customers or clients.

1. Creates Good First Impression

Good UX design ensures your website is clear and visitors know right away what you are offering. They not only like the visual design but the feeling of navigating your website brings them ease and furthers curiosity. This makes them stay on your website longer and be more engaged by your content. Your website needs to be designed in a way that a visitor knows immediately what your website and business is about. This is included in the hero, title, and tagline on your main page. A clear, well organized menu bar is also a very important part of UX Design.

2. Increases Conversions

A visitor who stays on your website and easily finds where to sign up for your newsletter, as well as any other Call to Action’s like well-placed “Schedule A Call” or “Buy Now” buttons for example are more likely to convert to clients. Make it easy to contact you and also stay in touch. If your website focus is ecommerce like Shopify, a visitor being able to clearly find and purchase your products easily is crucial to your success.

3. Boosts Google SEO Ranking

Site Speed, mobile responsiveness, and dwell time which is how long a visitor stays on a website increase your websites ranking in SEO on Google. UX design takes these into consideration in a website’s design.

4. Better Mobile User Responsiveness

Your website needs to be designed to function with good mobile friendly responsiveness. UX design looks at how a website will appear on a desktop, laptop, and also a mobile phone and tablet. Some aspects of the website design will have to be changed on the mobile version of the website for a better user-friendly version on a mobile screen. For example, images may need to be changed, and buttons made bigger to be easier to see on a smaller screen. Many visitors will see your website on a mobile phone so UX design to optimize how the website is viewed on mobile is very important to keep visitors and convert them to customers or clients.

5. Builds Trust

When a visitor navigates your website and see’s that it represents your brand and vision clearly, as well as being easy to find and explore information you build trust. A well design professional website that builds trust converts more clients or customers. This also creates repeat customers who return to your website or ecommerce store. UX design is a very important aspect of this when your website is created for the user in mind.

While UI (User Interface) design is very important in how your website looks capturing the vision, emotion, and brand story of your business, UX (User Experience) is even extremely important in your website design and how your website works and feels for each visitor as they interact with your site. If you find your website is not converting clients or customers, it is likely you need an improvement in your UX Design.