Whether you want to improve your current coaching website or are ready to have a new website designed this checklist gives you 11 must haves for a website that will attract and convert your ideal clients.

1. Home Page

The top of your website’s home page is your hero section and the first impression your potential clients have when visiting your website. Your hero should have your brand logo with a clear heading title and a tagline subheading that attracts your ideal clients and clearly tells them about the type of coaching services you offer. You should also have a clear Call to Action such as a “Book a Free Discovery Call” button that takes the client to a page scheduler or contact form for a free call. A friendly professional photo of you or another professional image that captures your coaching brand also should be part of your Home page hero section.

Your Home page should also speak to your ideal client’s needs and pain points and what they will gain from working with you as a coach. Also you need to clearly communicate your coaching niche and main services to encourage a client to explore your website further. This can include a Call to Action such a “Explore Coaching Services”.

2. Clear Branding and Message

Your branding visual identity and messaging should be clear and consistent throughout your website creating your professional image as a coach to attract your ideal client. This includes using all the same logos, fonts, and colors of your branding and design. Any photography should be professional quality including stock photos and any portraits of you. Images must clearly represent your coaching services to create full brand consistency on your website.

3. Excellent User Experience and Functionality

Your website should follow best User Experience design practices so your potential client can quickly understand the website’s design layout and easily navigate your website. This is really important to attract and keep a client staying on your website and further exploring your coaching services.

This also includes the menu bar on the header and footer of your website. Each menu item should be clear in what each page when clicked on will include for the client to read. Essential menu options for coaching websites are Home, About, Services/Events, Blog, and Contact pages.

Your website also should be designed to be mobile responsive, so your website can be viewed and clearly navigated on a mobile device, as well as a digital tablet, laptop, and desktop computer. Many people will be seeing your website on their cell phone so this is extremely important to maintain client engagement on your site. Depending on the platform your website is designed on, you can see how your website will be viewed on a mobile device and digital tablet as well as a laptop and desktop screen. Some photos and design may need to be changed on the mobile version of your website.

4. About You Page

Your about you page is very important to create a personal connection to your potential client and build trust and create interest in your services. This allows them to get to know more about you as a coach. Describe your background and what inspired you to become a coach succinctly. Also tell your potential client about your philosophy and approach to coaching and what you intend to offer them. Speak directly to the client’s needs to make them feel seen, understood, and interested in more of what you can offer them as a coach. Include your training credentials such as certifications and trainings. Your About page should also have a professional, friendly headshot.

5. Services and Events Pages

Your website should include your coaching services, packages, and programs. If you have any live online events or workshops/classes online or in person keep these updated as well. Make sure a new client can easily find this info via your menu page and that your service and event pages are user friendly with clear, easy to read information. Clients should be able to easily understand and navigate how to sign up and schedule your services and classes including clear buttons with a Call to Action. This can lead them to your booking and scheduling page and/or Contact page. A list of FAQ’s including common questions clients might have is also highly recommended on your Services page.

6. Contact and Booking Page with Scheduler

A Contact page is an invitation for potential clients to reach out and ask any further questions they may have about your coaching services. You can also offer a free intro discovery call for clients to sign up for here on this page.

A Scheduling or Booking page is also a very important part of your coaching website. This feature will be based on what booking or scheduling options you have to integrate with your website depending on the platform. This may be a separate page, as part of your Contact page, or a page that pops up when a client goes to sign up for your services or events and classes. Your Booking and Scheduling should also include a way for the client to easily pay as well with integrated payment processing.

7. Clear and Engaging Call to Actions

Every page on your website should have consistent, clear, and engaging Calls to Actions motivating a potential new client to take an action step. This includes: “Book Your Free Discovery Call,” “Explore Coaching Services,” or “Sign Up for My Newsletter.”

8. Email Sign Up and Lead Magnet

Capturing interested potential clients with your email list is imperative for email marketing. This allows you to grow a community of clients and to send a regular newsletter including any upcoming events or classes you are offering. This establishes trust over time with clients who may sign up for your events, classes, and services. An email list also allows you full control since you own your email list of clients who have subscribed different from social media followers.

A lead magnet offers a free valuable resource in exchange for a client signing up for your email list and newsletter. This can be a digital download in an audio or pdf form, or a quiz sent once the client signs up with their name and email. This is a great way to encourage new clients to sign up to be on your email list as well as get to know your coaching work better. Make sure the lead magnet will attract and interest your ideal clients with a free resource that will bring them value.

9. Testimonials

Client testimonials build credibility and trust with new potential clients. You can add testimonials to your Home page as well as your Services page.

10. Blog

A blog positions you as a coach in your particular niche professionally building your credibility in your field. A blog also allows potential clients to learn more about your coaching process and philosophy over time. Blogs are a very important way to gain organic SEO traffic to your website especially if you blog on a regular basis ideally at least weekly. Your blog posts can also be emailed to your email list.

11. SEO and Analytics

Good SEO practices are necessary to gain organic search traffic from potential clients to your website. This includes a blog that you write for example on at minimum a weekly basis. With an SEO optimized website you can gain more ideal client traffic to your coaching website. Using website analytics tools also will help you improve your website and blog SEO over time.

A website for your coaching business is your digital home for attracting and converting new ideal clients and also for your current clients to book services and to be kept updated on current events and classes you are offering. You also have the option of creating a paid membership area and sell digital products like classes on your own website if this is something you plan as part of your coaching business. Your website is your most important online tool for marketing and converting clients as a coach where you have full control. You can send your social media followers to your website and gain them as clients and also capture them onto to your very important email list.

This list gives you the top 11 must haves on your coaching website to either help you design your new website or improve your current website for client converting success